A Figment5 Blog
Tesa NicolantiIf you’ve ever heard someone say, “You really need to work on your SEO.” And you nodded like, “Totally!”… …but then quietly thought: “Wait, what even IS SEO?” You're not alone. And you're definitely not behind. Let’s clear it up — with zero tech-speak, zero fluff, and 100% real talk about how SEO actually works for your business (not just around it).
Tesa NicolantiHere’s a little tough love. You’ve spent hours perfecting your service menu. You’ve posted on Instagram more times than you can count. You’ve even experimented with trending audios that made you feel a little ridiculous. 😅But the truth is...None of that matters if people can’t find you in the first place.
Tesa NicolantiIf you’re not showing up on Google, you’re invisible to the people actively searching for what you do. And if you’re in the health, wellness, fitness, or beauty industry, that’s a problem — because your next best client isn’t scrolling Instagram. They’re typing “best [your service] near me” into Google right now. And if they’re not finding you? They’re booking with someone else.
Tesa NicolantiThe fastest way to lose a customer? Make them feel forgotten. The fastest way to keep one for life? Make them feel seen. There’s a reason some businesses have die-hard fans while others struggle to get a second visit. It’s not always about who has the lowest prices, the flashiest logo, or the biggest Instagram following. It’s about how you make people feel.