A Figment5 Blog
Tesa NicolantiYou’ve probably heard of the 80/20 Rule before. Also known as the Pareto Principle, it’s the idea that 80% of your results come from just 20% of your efforts. Sounds simple, right? But for small business owners — especially the solo kind juggling a dozen roles before lunch — this isn’t just a fun fact.
Tesa NicolantiLet’s get one thing straight: You didn’t start your business because you love setting up CRMs, building automations, or tweaking workflows in your spare time. You started it because you love what you do. Whether that’s transforming someone’s skin, leading a yoga class that shifts someone’s entire day, or helping a client finally feel good in their body — that’s your magic.
Tesa NicolantiLet’s play a quick game of What’s It Worth? A new client walks through your door and spends $150 on their first visit. They love your service, come back monthly, and refer two friends. By the end of the year, that one call was worth over $2,000. Now here’s the catch: That client? They called once. You missed it. They hit your voicemail… and then booked with your competitor. Ouch.
Tesa NicolantiLet’s cut to the chase. You're not clocking in at 9 and clocking out at 5. You’re not shutting the laptop every Friday and skipping into a carefree weekend. You’re a small business owner — you are the business. Which means your schedule doesn’t look “normal.” And your planning? It shouldn’t either.