The Most Expensive Tool in Your Business Might Be… Your Voicemail

Tesa Nicolanti

Let’s play a quick game of What’s It Worth? A new client walks through your door and spends $150 on their first visit. They love your service, come back monthly, and refer two friends. By the end of the year, that one call was worth over $2,000. Now here’s the catch: That client? They called once. You missed it. They hit your voicemail… and then booked with your competitor. Ouch.