5 Small Fixes That Could Bring You 5X More Customers
We love a good transformation story… but what about a tiny tweak that makes a huge difference?
Marketing doesn’t have to mean blowing up your whole strategy or spending thousands on ads. Sometimes, the real magic is in the micro-fixes — the small shifts that plug leaky buckets and unlock big results.
This post is for the busy, brilliant business owners out there who are doing the work, but just not seeing the reward (yet).
Here are 5 quick wins that could help you turn a trickle of leads into a steady stream — without adding more stress to your to-do list.
✅ Fix #1: Make Your Website Mobile-Friendly
Let’s start with the simplest truth in marketing:
If your website looks weird on a phone, you’re losing business. Full stop.
Over 80% of local service searches now happen on mobile. If visitors land on your site and have to zoom, squint, or hunt for your “Book Now” button, they’re bouncing — fast.
What to check right now:
Does your site load in under 3 seconds?
Can a visitor call, book, or buy with one tap?
Is the text readable without pinching?
💡 From the Figment Files: A slow or clunky mobile site doesn’t just frustrate users — it also drops your SEO ranking like a rock. This is fixable, and it matters.
✅ Fix #2: Add a Clear CTA to Every Page
Your website isn’t just a digital brochure — it’s your 24/7 salesperson.
But too many business owners write their site like a resume instead of a roadmap.
Your visitors are thinking: “What should I do next?”
And your job is to make the answer obvious.
Examples of CTAs that convert:
“Book Your Free Consultation”
“Download Our New Client Guide”
“Text Us to Ask a Question”
“See Our Availability”
Don't make them scroll. Don't make them guess.
💡 Mini Fix: Audit every page on your site. If there’s no clear next step (above the fold), you’re leaving money on the table.
✅ Fix #3: Automate Missed Calls
We said it before and we’ll say it again: Missed calls = missed revenue.
Here’s the good news: you don’t need a full AI team to fix this. Just one AI Voice Employe that can answer a call you otherwise would have missed.
You’d be shocked how many leads your AI Employee will help — and book — without ever needing a callback from you.
✅ Fix #4: Get More Reviews — and Show Them Off
You know you’re amazing.
Your current clients know you’re amazing.
But what about someone who just found you on Google?
If your last review was from 2022, that trust starts to fade. Reviews are social proof — and social proof sells.
How to get more (without feeling weird about it):
Text clients a review link right after a great session.
Add a QR code to your checkout counter or thank-you email.
Say: “It would mean the world if you shared your experience — it helps other people find us!”
And don’t forget to display those reviews:
On your homepage
In your Google listing
In email signatures, flyers, even your bathroom mirror if you’re into it (we won’t judge)
💡 Mini Fix: Set a weekly “review ask” habit. One per week = 52 per year. That’s visibility magic.
✅ Fix #5: Follow Up Faster (Even if It’s Automated)
Speed = trust.
Trust = conversions.
So when someone fills out your contact form or signs up for a promo, they need to hear from you fast.
No, you don’t need to hover over your inbox 24/7. You just need a smart system.
What to set up:
An instant “thanks for reaching out!” email
A short welcome sequence that guides them toward a booking
A quick text follow-up (bonus points if it's personalized)
💡 From the Figment Files: Leads go cold in hours — not days. If you're following up manually the next morning, your competition already won.
✨ From the Figment Files:
Small hinges swing big doors.
These five “fixes” might feel simple, but they’re designed to do one thing: turn clicks into clients.
They’re not fluffy. They’re not trendy.
They’re the kind of foundational shifts that lead to more bookings, more revenue, and more peace of mind.
Want help implementing these? That’s what we do. Book a quick discovery call and we’ll help you figure out which fix will bring your next 5 clients through the door.
