A medspa with a client wishes suggestion box

5 Things Your Clients Wish You’d Do (But Won’t Say Out Loud)

May 12, 20254 min read


Alright, business owners, I’m about to spill the tea. ☕

Your clients might not say this to your face (because they’re nice like that), but they have a few unspoken wishes that could take your business from good to unforgettable.

So, here’s the inside scoop on what they really want — and trust me, it’s not that complicated. 💥


  1. Remember Their Preferences Like a Pro 📝💡
    Imagine walking into your favorite coffee shop, and the barista hands you your usual order without you saying a word. It feels like a tiny miracle, right?


    Now imagine your clients feeling that same level of personalization every time they book with you. It’s the difference between a business they visit and a brand they’re loyal to.

  • Keep notes on their preferences, favorite services, or specific needs. It shows you care.

  • Use a CRM (or even just a well-organized spreadsheet) to track their last visit, recent feedback, or special requests.

  • Surprise them by remembering a detail they mentioned months ago — like the client who always asks for lavender essential oil or prefers early morning sessions. They’ll feel like VIPs, and you’ll stand out from the crowd.


  1. Make Them Feel Seen and Appreciated 🌟🤗
    Clients don’t just want to be another name on your schedule — they want to feel like part of the family. It’s about building real connections, not just transactions.


    A little recognition goes a long way, and when you make them feel valued, they’re more likely to stick around.

  • Send a personalized thank-you text or email after each appointment. Even a quick “Thanks for coming in today! Hope you loved your session!” can make their day.

  • Celebrate their milestones, like birthdays, anniversaries, or the number of sessions they’ve had with you. It’s a small gesture that shows you notice and appreciate their loyalty.

  • Create a loyalty program that rewards them for sticking around — like a free service after 10 visits or exclusive invites to VIP events. People love to feel like they’re part of something special.


  1. Communicate Like You’ve Got ESP 📲🔮
    We all want to feel heard and understood, and your clients are no different. They’ve got questions, you’ve got answers — make it easy for them to reach you.


    The easier it is to communicate, the more likely they are to book again (and again).

  • Use automated text reminders so they never miss an appointment. Life gets busy, and a friendly nudge can make all the difference.

  • Set up quick, personalized responses to common questions, so clients don’t feel like they’re shouting into the void. A little personalization goes a long way.

  • Be present on the platforms they actually use (hint: it’s probably not just email). Whether it’s Instagram, WhatsApp, or even a chatbot on your website, meet them where they are.


  1. Make Booking (and Re-Booking) a Breeze 🪄✨
    Don’t make your clients jump through hoops to see you. They should be able to book an appointment faster than they can say, “I need a massage.”


    Frustrating booking systems are a one-way ticket to lost clients, so make it seamless and stress-free.

  • Use an online booking system that’s mobile-friendly, easy to navigate, and integrates with their calendar. You want booking with you to be as easy as a one-click Amazon order.

  • Send friendly, automated re-booking reminders before their next visit. Clients often forget to rebook in the moment, so a gentle nudge can keep your schedule full.

  • Offer flexible scheduling options, including last-minute and VIP time slots, to keep your busiest clients coming back. Bonus points if you can handle cancellations and rescheduling without a hassle.


  1. Give Them a Reason to Talk About You 📣🗣️
    Want to stand out? Give your clients a story worth sharing. When they leave your studio with a little extra wow, they’ll tell their friends, and word of mouth will do the rest.

  • Offer unexpected perks, like a surprise discount or a complimentary add-on.

  • Make their visit shareable with fun, Instagrammable moments — like a cool selfie wall or a branded goodie bag.

  • Share their client wins (with permission) on social media to showcase their progress and make them feel like part of your brand.


Clients may not always say what they want, but when you deliver on these unspoken wishes, they’ll notice — and they’ll tell their friends. 💥

👉 Ready to turn these whispers into real results? Schedule a demo at FigmentFive.com and find out how we can help you create loyal, raving fans who keep coming back for more. 🔥

As the founder of Figment5 Marketing, I know firsthand the challenges small business owners face—missed calls, lost leads, wasted time, and marketing that doesn’t move the needle. That’s why I’ve spent the last 15 years in marketing, 12 of those specializing in B2B, SaaS, AI, and automation, helping small business owners work smarter, not harder.

Learn more at FigmentFive.com

Tesa Nicolanti

As the founder of Figment5 Marketing, I know firsthand the challenges small business owners face—missed calls, lost leads, wasted time, and marketing that doesn’t move the needle. That’s why I’ve spent the last 15 years in marketing, 12 of those specializing in B2B, SaaS, AI, and automation, helping small business owners work smarter, not harder. Learn more at FigmentFive.com

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