Person working out at home looking at phone for personal trainer

Want to Show Up First on Google? Here’s Where to Start

July 15, 20253 min read

You know when someone types “best [your service] near me” into Google?

That’s the moment everything changes.

Because if your business doesn’t show up on that first page — or better yet, in the top three spots — chances are, they’ll never even see you.

And it’s not because you’re not amazing at what you do.

It’s not your talent.

It’s not your experience.

It’s not your service quality.

It’s your visibility.

And for health, wellness, and beauty pros — the ones juggling packed calendars, working one-on-one with clients, keeping everything clean and calm, trying to keep up with texts and DMs while grabbing bites of lunch between appointments — this whole “ranking on Google” thing keeps ending up at the bottom of your to-do list.

We get it.

But here’s the deal:

If you want to stay fully booked (without constantly chasing referrals, reposting memes, or offering last-minute discounts just to fill your schedule)...

Showing up on Google is where it has to start.


Why Google Still Matters (Even in the Age of TikTok)

Social media is great for building your brand.

But when someone is actively looking for a service — they’re not scrolling, they’re
searching.

That’s when they go to Google.

They type things like:

  • “Personal trainer near me”

  • “Best facial for acne in [city]”

  • “Hot yoga class downtown”

  • “Reiki healer open today”

  • “Blowout near [neighborhood]”

And the first 3 results?

That’s where 75% of clicks go.

If you're not there, you're not getting the call.

You're not getting the booking.


You're not even in the running.


But Let’s Be Honest…

You didn’t start your business because you love metadata and keyword strategy.

You started it because you're good at what you do.

Helping people feel better. Look better. Heal. Glow. Recharge. Rebuild confidence.

And sure — you could try to figure all this Google stuff out between client appointments, restocking inventory, and returning calls, texts, and DMs…

But be real with yourself:

Do you really want to spend your nights learning SEO?

(Or fighting with your website? Or wondering why your competitors are outranking you when you’re clearly better?)


This Is Where We Come In

At Figment5, we help small business owners in the health, wellness, and beauty industries show up — first and confidently — right where their dream clients are searching.

We’ve built local SEO strategies that work specifically for service-based businesses who are:

✨ Working one-on-one with clients
✨ Running tight schedules with no time for tech
✨ Amazing at what they do — but tired of being overlooked online

No complicated tech.
No wasting time trying to DIY it.
No wondering if you’re doing it right.

We provide a clear, strategic system that help you get seen by the right people — so your calendar fills up and your phone actually rings.


So… Where Do You Start?

Right here.

We offer a free Business Breakthrough Session where we’ll take a look behind the scenes and show you:

  • How visible (or invisible) your business is on Google right now

  • What’s missing (and what’s hurting your ranking without you knowing it)

  • The exact steps to start showing up, getting clicked, and getting booked

We’ll walk you through what’s keeping you off page one — and what it’ll take to get your business showing up first when clients search for what you do.

It’s simple, personalized, and designed to give you real clarity (not more confusion).


Ready to Be Found?

Because your business? It deserves to be seen.

Your clients are already searching —
today.

Let’s make sure they find
you.

👉 Book your free Business Breakthrough Session now

As the founder of Figment5 Marketing, I know firsthand the challenges small business owners face—missed calls, lost leads, wasted time, and marketing that doesn’t move the needle. That’s why I’ve spent the last 15 years in marketing, 12 of those specializing in B2B, SaaS, AI, and automation, helping small business owners work smarter, not harder.

Learn more at FigmentFive.com

Tesa Nicolanti

As the founder of Figment5 Marketing, I know firsthand the challenges small business owners face—missed calls, lost leads, wasted time, and marketing that doesn’t move the needle. That’s why I’ve spent the last 15 years in marketing, 12 of those specializing in B2B, SaaS, AI, and automation, helping small business owners work smarter, not harder. Learn more at FigmentFive.com

LinkedIn logo icon
Instagram logo icon
Back to Blog